Description
Peep Laja – Conversion Coaching Program by ConversionXL
Price : $2000
Just pay : $197
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At the beginning of each week I send out curriculum for the week: reading materials and videos. During the week we will have forum discussions about it, and the week will end with a live webinar – summing it up, discussing key learnings, answering your questions.
The coaching program will last for 3 months. It starts on Monday, February 3rd and will end May 3rd, 2014. At the end of the program you can take a test, and if you pass it, you will be issued a certificate of completion.
WHAT’S INCLUDED IN THE COURSE
Big Picture, where to start, mindset
Optimization process
How to conduct conversion research
Google Analytics top reports and data interpretation
Qualitative research: interviews, surveys, polls
Heuristic analysis
Mouse tracking and heat maps
Usability and user testing
Managing and selling CRO projects
Best Practice library and checklists
Landing page optimization
Optimizing forms
Conversion copywriting
Images & video optimization
Personalization
Testing strategies
Numbers & statistics
Prioritizing tests
Developing test hypotheses
Iterative testing and learn from test results
Site speed optimization
Value propositions
Persuasive design
24/7 access to members-only forum
Private and group calls
Guest lectures by other top CRO experts
Three very important parts of this course:
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